3 Reasons Specificity Drives Conversions in Digital Marketing

We’ve all heard the cliché of taking a “shotgun” approach to marketing: rather than talking specifically about a single topic, we throw out a variety of subjects hoping that one of them will resonate with our audience. While there’s some merit to the shotgun approach in certain circumstances, specificity can massively improve response rates with…

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The “Secret” to High Converting Seminars

If you haven’t noticed from our high-altitude branding yet, we’re proud to be a Colorado company. It’s crazy to look west from the Denver area and see the vast array of mountains spanning the front range and think that we’re lucky enough to call this place home. On a clear day (and we have more…

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Persuasion: How the Power of Language Fills Seminars

The power of language is an amazing tool. We rarely give a second thought to the language and copy we see in commercials or on the news, but language has a subconscious effect on us that ultimately determines the actions we take. We run hundreds of seminars a month for advisors across the U.S. Testing…

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