Archive for July 2018
Creating Resonance: The Marketing Triangle (with a twist)
Creating Resonance: The Marketing Triangle (with a twist) The word resonance evokes a vivid picture in my mind. A few years ago, I was backpacking in the Gore Range of the Colorado Rockies when my brother and I happened upon a glacier lake surrounded by steep jagged cliffs. We quickly unpacked our fly rods and…
Read More3 Reasons Why Social Security Marketing Isn’t Dead
3 Reasons Why Social Security Marketing Isn’t Dead If you’ve been in the insurance and financial services industry at any time in the last 10 years (or more) you know that Social Security marketing has been the bread and butter for many advisors’ marketing whether through workshops, radio, or television. This might make you think…
Read MoreWhy Every Financial Advisor Needs To Use Facebook Ads In Their Marketing
Why Every Financial Advisor Needs To Use Facebook Ads In Their Marketing I haven’t been in the industry as long as some others, but my unique experience has made my 8-ish years more like dog years. In talking with hundreds of advisors over my career, I’ve heard them say countless times “I know I need…
Read MoreFacebook Changes: How will you be impacted?
Facebook Changes: How will you be impacted? Earlier this year, Facebook was confronted about data privacy issues in an episode many are calling “The Cambridge Analytica Scandal” (my unsolicited opinion). In the weeks that followed, Facebook aggressively made moves with the intent of bolstering user’s confidence in the platform. Unsurprisingly, many of these changes directly…
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