Today, millions of Americans are scrambling to work and communicate virtually. Marketing is no exception, and we’ve launched brand-new live and on-demand webinar marketing services to help you connect with people stuck in their homes but in need of help. Whether you’re shooting video for your website, broadcasting a webinar, hosting client meetings virtually or…

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Facebook was at the center of conversations related to the elections in 2016 when the Trump campaign used the Facebook ad platform with unprecedented success. Today, as we approach the 2020 elections, Financial Advisors (and everyone using digital advertising) are wondering what the impact might be on their advertising campaigns on Facebook and across the…

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Do you know the #1 reason people choose you to be their financial advisor after their seminar is? Is it how sharp you dressed? How polished your presentation was? How nice the room was that you met them in? Nope – The #1 reasons people make the decision to choose a new financial advisor is…

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We’ve all heard people refer to our point in time as “the information age.” It’s true, our generation has unprecedented access to information. Researchers estimate that between television, radio, the internet, email and social media the average person digests the equivalent of 174 newspapers worth of information EVERY DAY (source). Even Siri and Alexa sit…

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Earlier this year, Facebook was confronted about data privacy issues in an episode many are calling “The Cambridge Analytica Scandal” (my unsolicited opinion). In the weeks that followed, Facebook aggressively made moves with the intent of bolstering user’s confidence in the platform. Unsurprisingly, many of these changes directly impacted their advertising platform. After an initial…

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Whether you’re just getting to know Steep or have worked with us for a long time, you know by now that we’re BIG proponents of using neutral venues for the workshops we promote. Ever wonder why? In this post, I’ll be diving deep into 6 reasons I believe neutral, educational venues are a big part…

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We’ve all heard the cliché of taking a “shotgun” approach to marketing: rather than talking specifically about a single topic, we throw out a variety of subjects hoping that one of them will resonate with our audience. While there’s some merit to the shotgun approach in certain circumstances, specificity can massively improve response rates with…

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If you haven’t noticed from our high-altitude branding yet, we’re proud to be a Colorado company. It’s crazy to look west from the Denver area and see the vast array of mountains spanning the front range and think that we’re lucky enough to call this place home. On a clear day (and we have more…

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