Posts by Jonathan Musgrave
6 Essential Building Blocks To A Facebook Campaign That Converts
6 Essential Building Blocks To A Facebook Campaign That Converts Whenever we create a Facebook ad campaign for financial advisors, there are certain ingredients that we build into every single event campaign. It’s all interconnected, it flows together. All good things. Everything from the very first image to the last email the audience receives has…
Read MoreCreating Resonance: The Marketing Triangle (with a twist)
Creating Resonance: The Marketing Triangle (with a twist) The word resonance evokes a vivid picture in my mind. A few years ago, I was backpacking in the Gore Range of the Colorado Rockies when my brother and I happened upon a glacier lake surrounded by steep jagged cliffs. We quickly unpacked our fly rods and…
Read More3 Reasons Why Social Security Marketing Isn’t Dead
3 Reasons Why Social Security Marketing Isn’t Dead If you’ve been in the insurance and financial services industry at any time in the last 10 years (or more) you know that Social Security marketing has been the bread and butter for many advisors’ marketing whether through workshops, radio, or television. This might make you think…
Read MoreWhy Every Financial Advisor Needs To Use Facebook Ads In Their Marketing
Why Every Financial Advisor Needs To Use Facebook Ads In Their Marketing I haven’t been in the industry as long as some others, but my unique experience has made my 8-ish years more like dog years. In talking with hundreds of advisors over my career, I’ve heard them say countless times “I know I need…
Read MoreFacebook Changes: How will you be impacted?
Facebook Changes: How will you be impacted? Earlier this year, Facebook was confronted about data privacy issues in an episode many are calling “The Cambridge Analytica Scandal” (my unsolicited opinion). In the weeks that followed, Facebook aggressively made moves with the intent of bolstering user’s confidence in the platform. Unsurprisingly, many of these changes directly…
Read More6 Reasons Your Seminar Venue Matters (a lot!)
6 Reasons Your Seminar Venue Matters (a lot!) Whether you’re just getting to know Steep or have worked with us for a long time, you know by now that we’re BIG proponents of using neutral venues for the workshops we promote.Ever wonder why? In this post, I’ll be diving deep into 6 reasons I believe…
Read More3 Reasons Specificity Drives Conversions in Digital Marketing
3 Reasons Specificity Drives Conversions in Digital Marketing We’ve all heard the cliché of taking a “shotgun” approach to marketing: rather than talking specifically about a single topic, we throw out a variety of subjects hoping that one of them will resonate with our audience. While there’s some merit to the shotgun approach in certain…
Read MoreThe “Secret” to High Converting Seminars
The “Secret” to High Converting Seminars If you haven’t noticed from our high-altitude branding yet, we’re proud to be a Colorado company. It’s crazy to look west from the Denver area and see the vast array of mountains spanning the front range and think that we’re lucky enough to call this place home. On a…
Read MorePersuasion: How the Power of Language Fills Seminars
Persuasion: How the Power of Language Fills Seminars The power of language is an amazing tool. We rarely give a second thought to the language and copy we see in commercials or on the news, but language has a subconscious effect on us that ultimately determines the actions we take. We run hundreds of seminars…
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