Digital Marketing News & TrendsFinancial Adviser ResourcesMarketing FundamentalsSeminar Marketing
February 12, 2019

Lifecycle Marketing

Do you know the #1 reason people choose you to be their financial advisor after their seminar is? Is it how sharp you dressed? How polished your presentation was? How…
Digital Marketing News & TrendsFinancial Adviser ResourcesMarketing FundamentalsSeminar Marketing
December 11, 2018

Converting Attendees to Appointments

Running 200+ campaigns/month we hear a lot of feedback about what’s working and what isn’t. We’re no strangers to the fact that hosting a seminar is only a piece of…
Digital Marketing News & TrendsFinancial Adviser ResourcesMarketing FundamentalsSeminar Marketing
September 20, 2018

Transparency in Digital Marketing

We’ve all heard people refer to our point in time as “the information age.” It’s true, our generation has unprecedented access to information. Researchers estimate that between television, radio, the…
Financial Adviser ResourcesMarketing FundamentalsSeminar Marketing
August 3, 2018

6 Essential Building Blocks To A Facebook Campaign That Converts

Whenever we create a Facebook ad campaign for financial advisors, there are certain ingredients that we build into every single event campaign. It’s all interconnected, it flows together. All good…
Financial Adviser ResourcesMarketing Fundamentals
July 27, 2018

Creating Resonance: The Marketing Triangle (with a twist)

The word resonance evokes a vivid picture in my mind. A few years ago, I was backpacking in the Gore Range of the Colorado Rockies when my brother and I…
Financial Adviser ResourcesMarketing FundamentalsSeminar Marketing
July 20, 2018

3 Reasons Why Social Security Marketing Isn’t Dead

If you’ve been in the insurance and financial services industry at any time in the last 10 years (or more) you know that Social Security marketing has been the bread…
Financial Adviser ResourcesMarketing FundamentalsSeminar Marketing
July 10, 2018

Why Every Financial Advisor Needs To Use Facebook Ads In Their Marketing

I haven’t been in the industry as long as some others, but my unique experience has made my 8-ish years more like dog years. In talking with hundreds of advisors…
Digital Marketing News & Trends
July 2, 2018

Facebook Changes: How will you be impacted?

Earlier this year, Facebook was confronted about data privacy issues in an episode many are calling “The Cambridge Analytica Scandal” (my unsolicited opinion). In the weeks that followed, Facebook aggressively…
Marketing FundamentalsSeminar Marketing
June 21, 2018

6 Reasons Your Seminar Venue Matters (a lot!)

Whether you’re just getting to know Steep or have worked with us for a long time, you know by now that we’re BIG proponents of using neutral venues for the…
Marketing FundamentalsSeminar Marketing
May 29, 2018

3 Reasons Specificity Drives Conversions in Digital Marketing

We’ve all heard the cliché of taking a “shotgun” approach to marketing: rather than talking specifically about a single topic, we throw out a variety of subjects hoping that one…
HomepageMarketing FundamentalsSeminar Marketing
May 29, 2018

The “Secret” to High Converting Seminars

If you haven’t noticed from our high-altitude branding yet, we’re proud to be a Colorado company. It’s crazy to look west from the Denver area and see the vast array…
Financial Adviser ResourcesSeminar Marketing
May 29, 2018

Persuasion: How the Power of Language Fills Seminars

The power of language is an amazing tool. We rarely give a second thought to the language and copy we see in commercials or on the news, but language has…